Overview
- Martha Stewart appeared in a video with stylist Chris Appleton that showed her signature blonde bob transformed to a soft rose‑gold/pink shade in an Instagram reveal posted Sunday, Aug. 9.
- Appleton captioned the post “Welcome to the rose gold era” and published the exact BlondeMe‑based color formula he used so other professionals could reproduce the look.
- Schwarzkopf Professional confirmed in a press release that the result was achieved by first lightening Stewart’s hair with premium bleaching and then applying a temporary all‑over rose‑gold gloss or tint.
- The posts drew strong positive engagement within hours, and while a comment from a hair professional estimated the tint may last roughly three to six weeks, the color’s actual duration has not been confirmed.
- The reveal highlights the stylist‑as‑influencer model, reinforces Appleton’s history of high‑profile pastel looks, and signals how social‑first, product‑transparent transformations let public figures experiment with age and style without long‑term commitment.