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Martha Stewart Co-Launches Hint, an AI App for Home Maintenance

The app personalizes upkeep schedules and service recommendations from public records and user documents, creating new privacy trade-offs for homeowners.

Overview

  • Hint launched on Wednesday, July 29, 2026, as a free iOS app that builds a profile of a house from an address, public records, weather and utility data and optional homeowner uploads.
  • Martha Stewart is an active, equity-holding co-founder who contributed books, written guides and product direction to shape the app’s tone and knowledge base.
  • The product offers an in-app AI chatbot, photo- and document-driven guidance, proactive maintenance schedules and an overall home score to prioritize repairs and upkeep.
  • Under the hood Hint relies on commercial AI models, mainly OpenAI and Google’s Gemini for images, and the company says it earns affiliate revenue from a partner network that is separated from its recommendation engine.
  • Backed by $10 million in seed funding, Hint plans a future Android release and a paid premium tier, and its use of addresses plus optional private documents has prompted questions about user trust and data privacy.