Overview
- Marshalls, which announced the partnership Tuesday, launched the Fall Fashion Field Guide as a shoppable edit available in stores and at Marshalls.com.
- The guide highlights five fall aesthetics—The Belle of the Fall, The Polished Powerhouse, The Off‑Duty Icon, The Vibe Curator, and The Mystical Muse—to help shoppers recreate seasonal looks on a budget.
- A companion video series called "Style Spotting with Brenda Song" will run on Marshalls' Instagram and TikTok to link real-world trend spotting to items featured in the guide.
- Brenda Song framed the collaboration with personal stories about lifelong Marshalls shopping, partner Macaulay Culkin's off-duty influence, and regaining wardrobe confidence after two children to make the campaign relatable.
- Marshalls is an off-price retailer with more than 1,200 stores across 48 states, D.C., and Puerto Rico, and the company has not released any sales or performance data for the campaign.