Overview
- Shopkeepers, who noticed the switch in March, say single bars dropped from 51g to 40g with no cut to wholesale or suggested retail prices.
- The wholesaler’s listings show the 51g bar marked discontinued at 75p with a 24.24% margin, and the 40g replacement carries the same price and margin.
- Mars Wrigley confirmed it updated some bar sizes and pack formats, saying Mars and Snickers bars are now slightly smaller.
- The company cited supply needs, new snacking habits, and a push for more items under 200 kcal per serving, and said retailers set final prices.
- Independent shopkeepers say they now sell less chocolate for the same profit, with one retailer saying he would need to charge £2 to match the manufacturer’s gain, as consumer groups highlight a wider trend of shrinkflation.