Overview
- Marriott and the Leali family, in a Tuesday announcement, said they plan a joint venture to add Italy’s Lefay to Marriott’s portfolio as its first brand devoted to luxury wellness.
- Lefay now operates two award-winning resorts in Lago di Garda and the Dolomites, with three more under development in Tuscany, Southern Italy, and the Swiss Alps.
- Under the plan, the current and pipeline resorts would run under long-term management by the new joint venture, while the founders keep ownership of the Italian real estate.
- The parties said the deal remains subject to customary approvals and closing conditions before it can be finalized.
- Marriott says it will use its global development reach and the Marriott Bonvoy loyalty program to expand Lefay worldwide while preserving the brand’s Italian identity and its proprietary wellness approach.