Overview
- A candid broadcast clip of Jonah, a 6-year-old cunucu dog, staring at another dog eating a hot dog during the Marlins’ Bark at the Park promotion went viral online.
- The Marlins posted a social-media “wanted” notice that led Jonah’s owner, Peter Silveira, to connect with the team and accept an invitation to return to the ballpark.
- For the curated Dream Day at loanDepot park, Jonah and his owner appeared on the field for the ceremonial first pitch while Jonah wore a custom Marlins jersey.
- Jonah watched the game from a suite and received plush baseballs, toys and edible hot dog treats that were even fed to him on the team’s TV broadcast by field reporter Jeremy Taché.
- The Marlins ran a special ticket offer tied to the event with proceeds benefiting a local animal-rescue organization, turning social-media virality into fan engagement and charitable support.