Overview
- Lego, which named Hamill its “junior executive director of information” Monday, will open a fan hotline Wednesday, April 8, from noon to 8 p.m. ET.
- The SMART Play line uses a small chip in select bricks to light up, play sounds, and react during play.
- A limited number of U.S. callers may be invited into a live video chat with Hamill after they dial 1-877-80-ASK-MARK.
- Hamill recently voiced Luke in the animated Lego Star Wars: Rebuild the Galaxy, giving the promotion a fresh tie to his latest role.
- The campaign launches as Star Wars reshapes leadership under Dave Filoni, nears a May 22 film release, and plans a 2027 theatrical return of the original.