Overview
- Balli confirmed on A la Barbarossa that she closed her main Xurama shop on Calle Bogotá in Buenos Aires’ Flores district due to collapsing foot traffic and purchases.
- She called 2025 the worst year since launching the brand in 2005, citing exhausted consumers and steeply reduced walk-ins.
- Contracts were rescinded as she cut her footprint to a small outlet on Avenida Rivadavia to liquidate remaining inventory.
- She said she intends to change business sectors after clearing stock, keeping some staff during the transition.
- Coverage used her case to reflect broader strain, citing CEPA’s 629 business conflicts and closures in 2024–2025 and CAME’s 5.2% year-over-year drop in SME retail sales last month.