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Marissa Mayer Shuts Down Sunshine, Sells Assets to New Startup Dazzle

Investors overwhelmingly approved the transfer following Mayer’s move to reboot the venture with new funding.

Overview

  • An email to shareholders viewed by WIRED confirms Sunshine is being wound down with its assets sold to Dazzle, a new entity incorporated by Mayer.
  • Roughly 99% of shareholders had signed off on the deal as of Sunday, including backers such as Norwest Venture Partners, Felicis Partners, and SV Angel.
  • Dazzle is reportedly focused on building an AI personal assistant, with Sunshine’s roughly 15 employees expected to transition to the new company.
  • Mayer is Sunshine’s largest investor and shareholder, and a spokesperson said Dazzle is already incorporated with committed funding.
  • Sunshine’s earlier apps, including Sunshine Contacts and the 2024 photo service Shine, struggled to gain traction and drew privacy complaints, setting up the restructuring.