Overview
- Nurses and presenter Kemi Rodgers showcased patient-shared life lessons at a Superdrug in Westfield White City to launch publicity for the effort.
- The Purchase For Marie Curie Nurses drive runs April 22 to May 19, with proceeds from chosen items going to the charity’s care services.
- Marie Curie set a £200,000 goal, which the charity says would pay for more than 8,500 hours of end-of-life support.
- Nurse Ashleigh Wood said small self-care rituals help people keep their identity near the end, citing a patient who chose bright red lipstick every day until her last.
- The charity points to research that nearly one in three people in the UK miss essential end-of-life care, and the partnership aims to turn routine shopping into donations that close that gap.