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Maria Grazia Chiuri Debuts at Fendi With Reworked Fur and a Shared-Wardrobe Vision in Milan

Fendi cast the debut as craft-led “regeneration,” introducing Echo Of Love to transform clients’ existing furs.

Overview

  • The mixed-gender autumn-winter show in Milan featured recomposed furs and leathers constructed with lace-like techniques.
  • Chiuri described a “personal geography” for the house and set out to blur boundaries between men’s and women’s wardrobes.
  • In a statement, Fendi characterized regenerating existing furs as a creative stand against fast, standardized fashion that demands superior artisanal skill.
  • Vogue reported the launch of Echo Of Love, a client service allowing owners to collaborate with Fendi’s atelier to refashion existing furs for emotional durability.
  • Outside the venue, a small anti-fur protest called for a Milan Fashion Week fur ban as large crowds gathered for K-pop star Bang Chan.