Overview
- MARI, led by Ari Emanuel and Mark Shapiro, announced the Feb. 4 purchase of a controlling interest in the 2018-founded platform; financial terms were not disclosed.
- The company says Bucket Listers will serve as a social-first discovery layer that deepens insight into how people decide what to do.
- Bucket Listers has produced IP-driven pop-ups and immersive events with Mattel, Disney and CBS/Paramount, including the Malibu Barbie Café and experiences tied to Family Guy and Survivor.
- The addition complements TodayTix within MARI’s portfolio, which also includes Frieze, the Miami Open, Hyde Park Winter Wonderland and a majority stake in Barrett-Jackson.
- Bucket Listers reports a socially engaged community of 21 million in U.S. cities, and its CEO Andy Lederman welcomed MARI as a partner to help modernize live experiences.