Overview
- Chanel released the short film Monday, casting Robbie in a faithful nod to Minogue’s Come Into My World with Gondry directing and a blink‑and‑you‑miss‑it cameo from Minogue.
- The spot uses the original’s multiplying effect, filling the frame with several Robbies in a continuous‑take illusion as each iteration moves through the set.
- Unlike the 2002 video shot at a real Paris intersection, the new clip was filmed on a Los Angeles soundstage built to mimic a Parisian block, down to swapped set pieces like a bookstore.
- The film doubles as a product push, showing the Chanel 25 in three sizes and new colors, which Robbie praised for practicality and range.
- Chanel’s choice of Gondry follows his recent Métiers d’Art teaser for the house and aligns with Blazy’s nostalgia‑tinged, craft‑driven strategy that taps pop memory to sell a modern bag.