Overview
- Prachar reports the cross-platform tally surpassed 300 million views within the first 72 hours of release.
- The Instagram collaboration post topped 100 million views in that window and drew over 8 million organic likes, which the agency says makes it India’s most‑liked organic branded collaboration post.
- Early agency data cites 250 million‑plus reach with 7–8% engagement, about 400,000 shares, nearly 65,000 reposts and more than 29,500 comments.
- The campaign was conceived and executed in under three days by Prachar Communications with Shreyansh Innovations, featuring an original soundtrack by Amit Trivedi.
- The rollout began across digital and social platforms, with cinema, print and outdoor placements planned next, and both actors publicly praised the campaign’s storytelling and craft.