Manuela D'Ávila Launches PSOL Senate Bid With Rocky‑Style Mobilization Platform

Overview

• Manuela D'Ávila formally opened her pre-campaign for the Rio Grande do Sul Senate on May 23, unveiling the 'Agora é com a gente' platform while entering the Porto Alegre event wearing boxing gloves and using 'Eye of the Tiger' to invoke Rocky Balboa.
• The platform is built to register and coordinate supporters, list campaign events, accept donations, and let militants create and promote local actions.
• Recent Genial/Quaest polling places D'Ávila at about 14% of voting intention, the strongest single showing in a fragmented field and a key reason the campaign is pushing to convert name recognition into organized mobilization.
• D'Ávila framed the theatrical imagery as symbolic and said the contest will be fought in the 'field of ideas,' while her speech listed progressive 'lutas' including democracy, science, the SUS, women's and racial rights, youth and peace.
• Coverage highlighted mixed reactions to the performative launch, with allies emphasizing mobilization and critics calling the staging overly theatrical, and party context includes her December 2025 return to PSOL after leaving PCdoB.