Overview
- Sohan M Rai posted an Instagram video showing a wearable gadget, dubbed MOM (Meal Ordering Module), that he says detects stomach growls and places orders on Zomato.
- The belt-mounted device is described as built from a stethoscope and microphone, a sound sensor, a small battery, an ESP32 sending data over Wi‑Fi to a local server, and a 3D‑printed case.
- Rai says his code distinguishes growl intensity to scale order size, and he claims the system can check nearby restaurants, filter ratings and prices, and choose dishes based on past preferences via a Zomato MCP setup.
- Reports state he uses Claude AI to assess hunger level, and commenters questioned the premise that growling equates to hunger even as others praised the ingenuity or joked about its practicality.
- Outlets note they have not independently tested the device or verified its Zomato integration, and identify Rai as the creator behind the 'zikiguy' account with an engineering background and prior viral projects.