Overview
- Manchester United and Adidas released the new home shirt on Thursday, with adult replicas from about £85 at Fanatics, Kitbag and other major retailers, and a black goalkeeper jersey priced around £90.
- The team will wear the kit three times this month, starting with United Women at Chelsea, then an Old Trafford debut against Nottingham Forest, and again on the final day at Brighton.
- The rollout breaks with past club practice by debuting next season’s shirt before this campaign ends, reflecting a growing end‑of‑season reveal trend across big clubs.
- The design revives a 1970s look with a fold‑over polo collar and striped cuffs that nod to the 1977 cup‑winning strip, and it uses Adidas elements set to appear across other clubs’ shirts.
- Reporting notes a clause in the Adidas deal that cuts payments by about £10 million in seasons without Champions League play, underscoring the commercial stakes of kit launches.