Particle.news
Download on the App Store

Manchester United Signs SumUp as Multi-Year Sleeve Partner

The agreement boosts United’s commercial revenue through a high-value sponsor, giving SumUp immediate on-pitch exposure and a co-branded payment card for fans.

Overview

  • Manchester United announced Tuesday that it has signed a multi-year sleeve sponsorship with fintech SumUp, a deal reported to be worth more than £20 million per season.
  • The SumUp logo will appear on the sleeves of the men’s, women’s and academy match shirts and is scheduled to make its on-pitch debut imminently as United return to the Champions League.
  • The partnership includes a confirmed co-branded payment card that will offer fans special offers and rewards when used at official club outlets and participating UK businesses.
  • The SumUp deal replaces the club’s previous sleeve partner DXC Technology after that contract expired at the end of the 2025–26 season, leaving United briefly without a sleeve sponsor earlier in the new campaign.
  • The agreement forms part of SumUp’s wider push into English football after it became Newcastle’s training-kit partner in August 2026 and gives United a larger commercial platform ahead of high-profile European fixtures.