Overview
- The club has sealed a deal for Amazon Prime Video’s All or Nothing to film Manchester United across the 2026–27 season with access at Old Trafford and the Carrington training base.
- Former Everton CEO Keith Wyness says United will receive about £20m up front with viewership-linked add-ons that could lift the total toward £25m.
- Experts warn the deep camera access could disrupt Michael Carrick’s coaching, cause friction with players, and increase the risk of accidental leaks or targeted hacks.
- Commentators argue the series will boost United’s global brand and commercial reach even as some viewers show fatigue with sports documentaries.
- Critics have highlighted United’s separate £20m Betway training‑kit deal as sidestepping recent Premier League limits on front‑of‑shirt gambling sponsorships and raising regulatory concerns.