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Man United Women Mimic ‘Haircut’ Celebration After West Ham Draw Extends Viral Fan Pledge

The stunt has boosted donations to The Little Princess Trust, drawing huge social-media reach.

Overview

  • Elisabeth Terland and Maya Le Tissier pretended to cut their ponytails after Terland’s opener in a 3-0 win at Atletico Madrid, marking United Women’s sixth straight victory.
  • Frank Ilett, known as The United Strand, remains on his no-haircut pledge after Manchester United’s men were held 1-1 at West Ham, which ended a four-match winning run under Michael Carrick.
  • West Ham amplified the saga with a TikTok that intercut haircuts with match clips, reaching about 17 million views and 2.2 million likes, according to figures reported Friday.
  • The Little Princess Trust says Ilett plans to donate his hair and that the campaign has raised just over £7,000 while increasing awareness of hair donations.
  • Ilett’s following has surged to roughly 2.3 million across platforms, drawing both support for the fundraising effort and criticism over perceived monetization, which he denies.