Overview
- Premier League officials have pitched centralising about 60% of perimeter advertising sales in a US-style model presented at a recent shareholders’ meeting.
- The league says increasing top-tier partners from seven to 10 could lift collective income by roughly £750 million a year, to be distributed across all 20 clubs using performance and commercial criteria.
- Manchester United and Manchester City are reported to hold considerable concerns, with Liverpool and other Big Six clubs also sceptical and all six declining public comment.
- Top clubs fear conflicts with existing sponsorships and argue their in-house commercial teams can outperform a centralised approach.
- Current rules allow five minutes of pitch-side advertising per match, with broadcasters controlling three when games are televised, and no formal vote on the proposed change has been scheduled.