Overview
- A 50-year-old man from Cilfrew suffered a medical emergency after entering the sea at Aberavon Beach and was pronounced dead at the scene.
- HM Coastguard began CPR and crews from the Welsh Ambulance Service plus an air ambulance carrying EMRTS clinicians provided advanced critical care on site.
- Emergency services logged calls in the mid‑afternoon and the man was pronounced dead at 4:50pm, according to police and ambulance statements.
- South Wales Police confirmed next of kin have been informed and said the death is not being treated as suspicious.
- Coverage places the incident in the context of the ongoing Wales heatwave, which has increased coastal activity and prompted renewed water‑safety warnings such as using lifeguarded beaches and calling 999 for coastguard help.