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Mamdani Airs 'Survivor'–Themed Ad Targeting Cuomo During NYC Broadcast

The campaign is using reality‑TV placements to reach devoted fan bases with an affordability message.

Overview

  • The spot ran on WCBS during Wednesday night's Survivor episode and features former contestants theatrically "voting" Andrew Cuomo off the island.
  • Participants include Teeny Chirichillo, Yamil "Yam Yam" Arocho, Katurah Topps, Natalie Anderson, Brandon Donlon, Jacob Derwin, Stephanie Berger, Maddy Pomilla and Josh Canfield.
  • Lines in the ad emphasize lower grocery and childcare costs, faster and free buses, protecting MTA funding, freezing rent and delivering universal childcare, with Mamdani promising a city where people do not have to struggle to survive.
  • WCBS aired the paid spot with a disclaimer, CBS said federal law required the station to accept the candidate ad, and Variety reported Survivor producers were not consulted.
  • The commercial is part of a seven‑figure buy and follows a Golden Bachelor–themed placement, as Mamdani prepares for the Nov. 4 mayoral election against Cuomo, an independent, and Republican Curtis Sliwa.