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Mallorca’s Iron Gym Sees Limited Member Loss After Luxury Rival’s Price Hike

The owners say defections stayed small and clustered among people who live closer to the new site.

Overview

  • The opening of a high-end fitness center near the Robens’ Iron Gym triggered on-camera anxiety in Goodbye Deutschland, the VOX/RTL documentary that follows their lives on Mallorca.
  • Andreas Robens warned that losing 500 members would force a shutdown, while Caro Robens stayed calm and even joked she would wait tables if needed.
  • The couple moved to shore up loyalty by refreshing Iron Gym, adding new equipment and upgrades such as a new carpet to improve the space.
  • Reports say the rival signed about 250 people on day one and later lifted its advertised monthly fee from €50 to €70, narrowing its price edge over Iron Gym.
  • The Robens now report only a small loss of members, mostly from neighborhoods nearer to the new club, and Andreas even questions whether the luxury facility can sustain itself long term.