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Malaysia Plans 2026 Push To Attract Russian Tourists Via Major Travel Fairs

The ambassador said the campaign will spotlight cultural and nature experiences to move interest beyond beach trips.

Overview

  • Malaysia confirmed participation in MITT in Moscow for 2026 and stated plans to take part in the Russian travel festival “Путешествуй!”.
  • Officials are developing additional promotional road-shows across Russian regions, with specifics still in progress.
  • Ambassador Cheong Lun-Lai urged visits to Malacca for UNESCO-listed heritage and to Sabah and Sarawak for nature, highlighting the Mulu caves.
  • For travelers seeking beaches, he pointed to Desaru in Johor while emphasizing the country’s broader offerings.
  • The envoy noted his travels from Dagestan to Vladivostok and described Russia’s regions as highly diverse, informing Malaysia’s outreach approach.