Overview
- Aviba says about half of Majorca’s hotel beds for this summer remain unbooked, with the outlook for UK trips described as uncertain.
- Industry figures cite the Middle East conflict and higher fuel and energy costs as key drags on demand, with no UK price caps adding pressure to airline costs.
- Majorca is courting UK families with discounts and other offers to keep them choosing the island this summer.
- Family travel makes up about one-third of foreign tourism spending in the Balearics, worth roughly €6 billion a year.
- The Balearic employers’ group CAEB says September could determine whether the season recovers after weak recent periods and protest-driven reputational damage.