Overview
- National chains Soriana, Walmart, Chedraui, La Comer, Fresko and Bodega Aurrera ran branded midweek campaigns with folletos listing discounts mainly for July 14–15 and some offers extending through July 16.
- Soriana published an official Martes y Miércoles del Campo folleto tied to its Julio Regalado program and expanded promotions into July 15–16 in its weekly listings.
- Walmart’s Martes de Frescura was active on July 14 and included published prices plus a Doble Garantía de Frescura that lets customers request a replacement or refund for low-quality produce.
- Media price comparisons found large cross-chain gaps on identical items — for example, La Crónica reported pera Bosc at about $20/kg at Walmart versus $54.90/kg at Chedraui — highlighting savings from shopping around.
- All outlets note that prices, stock and exact offers vary by sucursal and channel, so consumers must check local folletos or in-store listings to capture short-term savings and protect weekly food budgets.