Overview
- The Imtiaz Ali film, released on June 12, 2026, opened weakly but has since climbed through sustained audience recommendations and critical praise.
- Industry trackers estimate roughly ₹93–94 crore worldwide with about ₹62.1 crore net in India, recovering roughly 87–89% of the reported ₹70 crore budget.
- Lead actor Vedang Raina said the first three days were “really rough” and credited viewers with ‘marketing’ and carrying the film after the team’s early promotional efforts fell short.
- Imtiaz Ali publicly rejected online claims the film is 'anti‑national' and A. R. Rahman signalled support, highlighting a public debate over portrayals of Partition-era stories.
- The run gives a practical example that strong organic word‑of‑mouth can extend a mid‑run release and may encourage makers of emotionally driven historical films to rely more on audience advocacy.