Overview
- Released on June 12, the Imtiaz Ali Partition-era drama opened modestly before audience recommendations sparked a slow-burn turnaround.
- Trade trackers report every day of week two outperformed the matching day in week one, producing roughly an 80% week-on-week jump and prompting exhibitors to add shows.
- By late June 24–26 the film's India net sits in the low-to-mid Rs. 30s crore and worldwide totals range from about Rs. 50 crore to Rs. 55 crore depending on the tracker used.
- Imtiaz Ali has been visiting packed theatres to thank viewers and said requests to make the film tax-free in Punjab are worth pursuing through the state process.
- With a reported production budget near Rs. 70 crore the film has recovered roughly 45–50% so far and will need sustained screens against new releases to reach breakeven.