Overview
- Executive Director Rajesh Jejurikar said on November 27 that price revisions will be taken only if input costs increase materially.
- The stance breaks with the auto sector’s customary New Year price increases that are often announced regardless of cost trends.
- Mahindra framed the approach as respecting the government’s GST rationalisation by avoiding moves that could look like profiteering.
- Automakers already lowered retail prices from September 22 after the GST shift moved most small and mid-size cars to 18% and set many large SUVs and luxury vehicles at an effective 40%.
- The company will track raw material trends and has ruled out any automatic calendar-based adjustment for January 2026.