Overview
- A large Iron Man card and half-card photo display were installed at Once Upon A Toy in Disney Springs to promote the new Magic: The Gathering | Marvel Super Heroes expansion.
- Retail and park activations have included staffed learn-to-play tables, welcome decks, organized play, and artist signings to introduce the set to new and existing players.
- The crossover keeps Magic’s core game mechanics while adding Marvel characters, locations, and stories, and the set is fully draftable for traditional Magic formats.
- Publishers and partners are distributing limited promo cards at preview events and will make the expansion widely available through local game stores, Disney Store, Amazon, and other retailers.
- Wizards of the Coast and Disney are framing the release as a milestone to expand Magic’s audience by tapping Marvel’s global fanbase, a move that could bring new players to organized play and shift future publishing collaborations.