Overview
- Deutsche Telekom’s MagentaTV holds the exclusive rights to stream all 104 matches of the 2026 FIFA World Cup and will keep 44 games available only on its platform.
- Public broadcasters ARD and ZDF bought a combined 60 matches, each taking 30 games that include every Germany fixture and both semifinals plus the final.
- MagentaTV has published consumer terms that let non-Telekom customers subscribe for a temporary two-month pass priced at €22 and the service is available via other internet providers.
- Broadcasters without full live rights are preparing workarounds: Sky secured sublicenses to show short post-match clips and is expanding daily World Cup studio shows and vodcasts ahead of the tournament.
- Telekom says it spent a three-digit million euro sum and is using the World Cup as a customer-acquisition push by investing in high-profile pundits and sublicensing revenue to help cover costs.