Overview
- Magaly publicly acknowledged she is "not content" with the audience for Magaly TV, La Firme and said her team is tired after sustained efforts to improve ratings.
- She told multiple outlets on June 11 that producers are testing and revising the program’s format in real time to try to recover viewers.
- Past experiments such as the reality segment 'Chollywood Talent' did not reverse the decline, and Medina said she had heard that the reality show La Granja VIP will not continue, a report with limited confirmation.
- Medina confirmed her contract with ATV runs until year-end, said she will decide later whether to stay, and added she does not plan to fully retire but wants to cut back to spend more time with her partner and travel.
- Coverage frames her struggle as part of a wider fall in Peru’s linear TV audiences driven by streaming and the current news cycle, which is prompting program cancellations and pushing personalities to consider digital alternatives like YouTube or streaming channels.