Overview
- The 2026 season debut of Magaly TV: La Firme scored 7 rating points in Lima + 6 cities, placing seventh for the day as América Televisión telenovelas led the slot.
- Medina said her live stream drew about 60,000 concurrent viewers on YouTube, describing the audience as organic and declaring there was no money for bots, a claim not independently verified in reports.
- She argued that traditional TV ratings exclude online viewership and contended her overall reach would look different if digital audiences were counted.
- The host blamed a weak lead-in or “colchón” for the TV result, a remark widely read as a swipe at the program hosted by Miguel Arce and Suheyn Cipriani.
- Janet Barboza mocked the show’s return on América Hoy, calling its performance poor in prime time and stoking the rivalry between the presenters.