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5mo ago

Magalu Opens 4,000 m² Galeria Flagship at São Paulo’s Conjunto Nacional

Management expects the culturally oriented concept in the former Livraria Cultura to lead company sales within six months.

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Overview

  • The Galeria brings together five group brands—Magalu, Netshoes, KaBuM!, Estante Virtual and Época Cosméticos—in dedicated areas on Avenida Paulista.
  • Designed as a physical-digital hub, the store offers hands-on product trials, buy-online-pickup service and a mini distribution center for faster local deliveries.
  • At launch the assortment is 1P only, with a curated focus on higher-ticket products rather than low-ticket items.
  • Executives did not disclose the total investment, saying it was comparable to opening about ten standard stores—roughly 10x the Marginal Tietê unit—with an expected 18‑month payback.
  • Cultural features from Livraria Cultura were preserved, including the Eva Hertz theater now called Teatro YouTube and rotating art in partnership with the Pinacoteca, with monetization planned through ads, brand activations and influencer campaigns.