Overview
- MAGA Inc. filed for a $10 million television, connected‑TV and digital ad buy that was disclosed on Saturday to support Republican Ken Paxton and oppose Democrat James Talarico.
- The filing shows the money is split roughly $5 million for pro‑Paxton spots and $5 million for anti‑Talarico ads, with the initial 30‑second commercials focused on tax policy and Paxton’s affordability proposals.
- Talarico has held a narrow polling and fundraising edge over Paxton after outspending him through the summer, leaving Republicans to press Trump’s allies to inject major outside resources into the race.
- Other outside groups including Elon Musk’s America PAC have already spent in the contest, and MAGA Inc. reported more than $400 million on hand, suggesting the $10 million could be an opening tranche of larger support.
- Because Texas requires expensive statewide buys across 20 media markets, analysts expect more large outside expenditures before early voting and say the spending surge could reshape who reaches voters first on television and streaming.