Overview
- FEC filings and campaign statements show MAGA Inc. has committed $10 million in advertising through Del Ray Media Inc., with roughly half for pro-Paxton spots and half for negative ads targeting James Talarico.
- MAGA Inc.'s spokesman framed the initial ads as attacks on Talarico's tax positions, saying the messages will warn voters that Talarico would raise costs for Texans.
- The Talarico campaign called the claims false and criticized wealthy outside groups for using opaque funding to influence the race.
- Ken Paxton carries a record of high-profile scandals, including a 2023 Texas House impeachment vote and a later state Senate acquittal, issues Democrats have used against him during the campaign.
- The buy is the first major public deployment of funds from Trump-connected outside groups that reported hundreds of millions on hand, and it could change ad dynamics, voter turnout and the national balance in the Senate race.