Overview
- Madrid’s tourism activity generated €28,569 million in 2025, with the sector’s fiscal contribution near €9.97 billion, or 9.4% of regional tax revenues.
- The industry accounted for 317,537 jobs in 2024, representing 8.3% of regional employment, with a marked rise in permanent contracts following labor reforms.
- International visitors remain the main engine, spending €13,886 million in 2024 (48% of the impact), as five-star hotel capacity rose 10.2% since 2019.
- Demand for tourist-use homes has surged among foreign travelers (+85.5% vs. 2019), even as authorities report removals of illegal listings and a low regional tourist load of 3.3 per 100 residents.
- Exceltur reports national tourism GDP grew 2.5% in 2025 with about 20,000 fewer people per day in destinations, and projects 2026 sales growth of about 2.4% nationally and 1.8% in Madrid.