Overview
- The Division Bench of the Madras High Court, which ruled Thursday, left in place a 2017 single‑judge order that dismissed her suit and denied an injunction.
- Justices P. Velmurugan and K. Govindarajan Thilakavadi held that she failed to prove Power Soaps used her photos after the one‑year endorsement ended in October 2009.
- The courts found the product wrappers, a purchase record, and web listings she submitted unreliable and not clearly attributable to the company.
- Tamannaah Bhatia sought ₹1 crore and a permanent bar on further use, while Power Soaps denied misuse and argued the damages claim was speculative.
- The decision, recorded as OSA 190 of 2018 in Tamanna Santhosh Bhatia v. Power Soaps Limited, signals that endorsement disputes require verifiable, defendant‑linked evidence.