Overview
- The surprise 15–18 minute pop-up took place Thursday and turned an LED-backed Times Square space into a live stage that drew thousands of onlookers and passers-by.
- Madonna mixed three new Confessions II songs with three tracks from her 2005 Confessions on a Dance Floor during the set as Stuart Price manned the turntables.
- Grindr produced and livestreamed the event through its channels and has extended the collaboration with exclusive vinyl, merch and pre-show activations tied to the album rollout.
- The performance doubled as a Pride Month celebration with rainbow lighting and archival LGBTQ+ imagery projected on screens while Madonna addressed the crowd with Pride-focused greetings.
- The pop-up is the latest step in a staged rollout that continues with a Tribeca short-film screening and Q&A and the July 3 album release followed by Madonna’s scheduled FIFA World Cup halftime appearance on July 19.