Overview
- On Thursday Madonna opened a hidden Times Square stage for a roughly 15–20 minute pop‑up that was livestreamed via Grindr and YouTube and mixed new Confessions II songs with 2005 Confessions on a Dance Floor hits.
- The set included the live debut of the new single “Love Sensation,” which was released the same night, plus performances of “I Feel So Free,” “Bring Your Love,” “Get Together,” “I Love New York,” and “Hung Up.”
- Grindr and Dolce & Gabbana were presented as official sponsors, with Grindr CEO George Arison helping alert guests and the app hosting the stream and related merch drops.
- A 10–13 minute visual film tied to Confessions II premiered at Tribeca on Friday and will be posted online shortly, while reports of follow‑up UK pop‑ups or special shows remain unconfirmed and trace back to a single unnamed source.
- The campaign reunites Madonna with producer Stuart Price, centers Pride imagery and platform exclusives to generate social‑media moments, and aims to boost streaming and ticket demand ahead of the July 3 album launch and her July 19 World Cup halftime appearance.