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Madonna Calls AI 'Opposite of Making Art'

She says algorithm-driven follower counts push artists toward safe, market-driven work as she promotes new material.

Overview

  • Madonna told Vogue Italia on Sunday that relying on artificial intelligence is “the opposite of making art” and that algorithms discourage risk-taking in creative work.
  • She argued that the music industry’s focus on follower totals and streaming numbers reshapes how artists seek deals and measure success.
  • Madonna said she fuels her imagination by disconnecting from technology and spending time in stillness, in nature, and with her children and horses.
  • Her comments came while she is promoting Confessions on a Dancefloor: Part II, which is due July 3, and follows a surprise Times Square performance and a short film debut at Tribeca.
  • Reporting notes a visible tension because her team has previously used AI for promotional visuals and Instagram images, highlighting the broader debate over how generative systems affect creative practice and industry incentives.