Overview
- The campaign, which began July 15 and runs through July 30, combines door-to-door and public events with police-led actions to discourage drug use and disrupt trafficking.
- Chief Minister Mohan Yadav publicly endorsed the drive and said police have been given a "free hand" to target cartels while officials linked the effort to a national goal of a drug-free India by 2029.
- State police and local authorities are running rallies, college programmes, street plays and pledge drives across districts, including an Indore rally with about 2,500 participants and a SAF bike rally in Dhar.
- Officials emphasised a two-pronged approach of strict enforcement against traffickers plus demand-reduction measures such as counselling, de-addiction clinics and helpline numbers (14446, 14441, 1933).
- The drive builds on last year’s anti-drug work and could lead to visible police operations in coming weeks as authorities solicit public tips and broaden community-based prevention efforts.