Overview
- Trade outlets reported on Wednesday that Maddock Films does not intend to release Eetha on August 28 and is deciding whether to move the film earlier or later.
- The choice is driven by Toxic’s confirmed August 26 release and a crowded late‑August calendar that could split ticket sales, especially in Maharashtra where Eetha is expected to do well.
- Producers are said to be considering an Independence Day weekend launch, an August 7 date, or a September release, with an official date expected in the coming days.
- Eetha stars Shraddha Kapoor as Maharashtrian Tamasha and Lavani artist Vithabai Narayangaonkar, is directed by Laxman Utekar and produced by Dinesh Vijan, and its teaser has increased audience anticipation.
- A date change could force internal reshuffling of Maddock’s slate — Prahaar is currently set for August 7 — and may prompt further shifts across the industry’s late‑August lineup.