Overview
- The giant red Macy’s shopping‑bag sign was removed over the weekend, exposing the five‑story holdout building at 1313 Broadway that had been hidden for decades.
- New York City Department of Buildings records show permits were filed for the sign’s removal and for the installation of two LED signs, though the LED panels had not been installed as of the latest reports.
- Macy’s said the bag was outdated and that it plans refreshed Herald Square branding, and the company previously sued Kaufman Realty in 2021 to block competitor advertising on the corner.
- Kaufman Realty, which owns the small corner building and billboard space, says it is in discussions with Macy’s and has not disclosed what advertisers, if any, will occupy the new LED panels.
- The exposed facade is boarded and grimy and the site’s certificate of occupancy bars use of the third through fifth floors, which will limit reuse and shape any restoration, advertising, or redevelopment plans.