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Macron’s Davos Sunglasses Drive 28% Jump in iVision Tech Shares

A viral speech appearance turned a niche luxury frame into a market mover.

Overview

  • Shares of iVision Tech, owner of Henry Jullien, rose about 28% in Milan trading, triggering automatic volatility halts and adding roughly €3.5 million in market value.
  • Henry Jullien’s e-commerce crashed under demand and the company deployed a temporary page to handle orders for the Pacific S 01 model priced around €659.
  • CEO Stefano Fulchir said Macron wore the Henry Jullien Pacific S 01 and that a pair was sent to him in 2024, a claim not officially confirmed by the French government.
  • The Élysée said Macron wore dark lenses because of a ruptured eye blood vessel, describing a medical reason without naming the brand.
  • Memes and “Top Gun” comparisons amplified interest across social media, and U.S. President Donald Trump remarked on the look during the Davos meetings.