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Macron’s Davos Aviators Go Viral as Eyewear Sales Jump and Brand Remains in Dispute

The Élysée cites an eye inflammation, with doctors calling the visible redness likely harmless.

Overview

  • A French eyewear maker reported a surge in orders tied to the viral photo and said its website briefly crashed under international traffic.
  • Some outlets point to Henry Jullien’s Pacific S 01 at about €659 with limited annual production, while others, citing the BBC, identify a Louis Vuitton aviator from 2009 worth roughly $800.
  • Medical commentary in French media describes the red right eye as a subconjunctival hemorrhage that usually resolves without treatment, with one ophthalmologist expecting the glasses to be needed only for a few days.
  • Online reaction turned the image into memes, and President Donald Trump publicly mocked the look on his social platform.
  • Cheap lookalike aviators are trending on e‑commerce sites, with many options priced around €15 to €40.