Overview
- On February 9, 2026, Emmanuel Macron inaugurated the Wine Paris trade fair at the Porte de Versailles exhibition center in Paris.
- An exhibitor presented him a rosé labeled "For sure" with sunglasses and a red tie motif, identified as Château Saint-Louis Costières de Nîmes; TF1 names the producer as Vianney Castan of Château Saint-Louis la Perdrix.
- Macron reacted positively and posed for photos before discussing the state of French wine exports with the producer.
- The winemaker asked for the president’s blessing to commercialize the cuvée in the United States, saying it could help revive rosé sales there.
- During the visit, Macron highlighted rising competition from China and Italy and cast French wine as part of the national art de vivre to be supported for responsible consumption and export.