Overview
- Wccftech reports some customers who visited Apple Stores for battery or display repairs left with a MacBook Neo, treating the $599 laptop as an impulse buy.
- The outlet also says Apple raised its build plan to about 10 million units and ordered more A18 Pro processors from TSMC at higher prices to keep up with demand.
- Macworld explains that Apple held down costs by using binned A18 Pro chips with disabled GPU cores, a limited supply that cannot scale.
- The analysis adds that rising memory and component prices are squeezing margins as Apple shifts to fresh chip runs.
- Macworld argues a budget iPhone built with the same formula would fall short because cheap phones sell in far higher numbers than laptops.