Overview
- Apple reported Mac revenue of about $10.35 billion for the quarter ended June 27, 2026, a roughly 29% year-over-year increase driven mainly by the MacBook Neo.
- Company figures and reporting attribute the Neo’s rapid ramp to heavy consumer and education demand after the laptop reached full availability just before the quarter.
- Apple announced a $100 price increase for the MacBook Neo on June 25, 2026, meaning the higher price applied for only the final two days of the quarter and its full effect is unclear.
- Products gross margin rose to 40.1% in the quarter and Apple said tariff refunds contributed a favorable impact of more than 2.5%, so margin gains reflect both mix and one-time benefits.
- Supply-chain limits for the A18 Pro chip that powers the Neo have constrained shipments and prompted analyst warnings of a large drop in 2026 shipments, posing the main risk to sustaining the Neo-driven surge.